Ellie Goulding - Dead in the Water, Tribeca Interactive Music Video Competition 2014
Production Co-Ordinator
This was a very ambitious project. The Directors, Greg Hardes and Jacob Proud created a narrative that relied on two parallel stories across New York and London, both to be shot in the same style, and almost like for like in composition and pace. For the London team, it was even more of a challenge as they had no directors on set and were working from screen grabs and paper briefs from the New York footage, shot just a few days earlier. Filmed on the Arri Alexa, and with a mammoth effort from the production team, the project was turned around in less than three weeks from concept to delivery.
The overall outcome was excellent. The film has been incredibly well received, making it into the Finalists and played on interactive screenings throughout the festival.