Ellie Tuffnell-Smith - Brand Identity

  • Marc Gannon

Somerset based illustrator, Ellie Tuffnell-Smith required a visual identity that could be presented online via her own portfolio website and on social media. The photography attempted to capture Ellie’s personality, using her working space, surrounded by the things she uses daily to create her pieces. The photos themselves acted as the base for the portfolio website build, which was solely image driven. Following the initial branding and website conception, we later discussed producing merchandise – specifically aimed at the “Etsy” shopper – which ensued the creation of mugs from Emalco, tote bags and a limited run of handmade cushions.