Ellipsis - Board game
Product conceptualisation, visual identity and packaging /// Role: Art Director, Graphic Designer & Strategist
Ellipsis is a cooperative board game for creative story lovers, where people take it in turns to create short parts of a story, however omitting the finale.
Using sticker-words, people create short and clever stories that must finish with the symbol “...”, and then the next participant is allowed to continue with the story.
To visualise the brand, I used the three consecutive dots that are the linguistic symbol which represents omission, known as “Ellipsis”.
By halving one of the end dots and bringing it to the other side, I was able to create a continuous cycle which the line, representing an arrow, further highlights.
The brand palette uses black and white colours, communicating contrasting concepts between absence and presence.
Companies
University of The Arts London (UAL)
- Design