Elm Rd. Artisan Home Fragrance

I founded Elm Rd. in 2018 and I stayed as Creative Director until November 2023. Elm Rd. was a self-started passion project that allowed me to craft unique scents and build a brand that was stocked internationally, including Selfridges and Heal's in London and IT Hong Kong. Elm Rd. fragrances are hand-crafted in England with the finest pure essential oils in a formula that is 100% natural, vegan and cruelty-free. Their mission is to connect you to an emotion that will soothe your mind, heart and soul through the power of scent.