Embark is the earliest project in my portfolio. Based around a message in a bottle, using QR code technology to leave messages with a bottle using an app. The bottle then gets re-distributed and a new customer can see the old message and leave a new one. It was another way of bringing people together with beer. The visuals are taken from the Bristol harbour, where the company is located. Along with the illustration of the label, a custom typeface was also created.