Embrace your roots

This is campaign is a follow up from my book on Polish traditions. ‘Embrace your roots’ is a campaign directed to polish people living outside of Poland. It is a direct reminder of where they are from; embracing your roots is fun and exciting. The three ways of sending my message are through posters and varied stickers. The invitation is to join the community ‘internations.org’. Here we can communicate with different people from around the world, talk internationally and even arrange gatherings with others. During my stay in Australia, I met a lot of people with a Polish background, who knew nothing about the culture or our traditions, and so my project is about getting people curious about it and submerging them into learning. Colour is a very important factor in the design, deriving from the polish flag; consisting of two halves, the red represents the many struggles for freedom and the white is hope. This work highlights political and social issues in life, through art. This work is bold, simple, and clean with a direct message, why it is vital not to forget one's heritage. Embrace your roots!