Emily Stein shoots for Young V&A

Young V&A and AMV BBDO collaborate to unveil major creative installation, Lost and Found Yōkai. The creative collaboration aims to drive visitors to the museum by inviting artists and designers to breathe new life into the forgotten umbrellas of London.

Inspired by Young V&A’s current exhibition, Japan: Myths to Manga, which runs until September, Young V&A has teamed up with AMV BBDO to bring to life its first major creative installation Lost and Found Yōkai.

Shot by the incredible Emily Stein @emilysteinphotographer 

Client: Victoria & Albert Museum
Brand: Young V&A
Campaign title: Lost and Found Yōkai Installation
Client name: Olivia Miller, Emma Zeitlyn (Marketing Team)
Client name: William Newton (Young V&A Curator)
Creative Agency: AMV BBDO
CCO: Nicholas Hulley and Nadja Lossgott
Creative Director: Nicholas Hulley and Nadja Lossgott
Creative Team: Anzhela Hayrabedyan and Luca Grosso
Agency Planning Team: Margaux Revol
Agency Account Team: Suad Abdinasir and Nick Andrew
Agency Producers: Alexis Sun and Kirstie Johnstone
Media Agency: Anything is Possible
Sound Installation Artist: Yuri Suzuki & Very Very Far Away Ltd
Photographer: Emily Stein, Wyatt Clarke & Jones
Yōkai 48 sheet : IKUKO Iwamoto, Annie Frost Nicholson, Dame Zandra Rhodes, Clara Chu Yōkai 6 sheet : Murugiah
Yōkai 6 sheet : Clara Chu
Retouching : Stanleys Post
OOH Production : Locate Production

Project Tags

Companies

N
National Theatre, V&A Museum, The Young Foundation,

Skills

Photography

\",\"cache_age\":86400,\"options\":{\"_showcaption\":{\"label\":\"Show author's text caption\",\"value\":false}}},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/C9joiAENLN3/\"},\"properties\":\"~project~project~attributes~blocks~1~attributes~xMedia~attributes\",\"title\":\"Wyatt-Clarke & Jones on Instagram: \\\"Young V&A and AMV BBDO collaborate to unveil major creative installation, Lost and Found Yōkai. The creative collaboration aims to drive visitors to the museum by inviting artists and designers to breathe new life into the forgotten umbrellas of London. Inspired by Young V&A’s current exhibition, Japan: Myths to Manga, which runs until September, Young V&A has teamed up with AMV BBDO to bring to life its first major creative installation Lost and Found Yōkai. Shot by the incredible Emily Stein @emilysteinphotographer Client: Victoria & Albert Museum Brand: Young V&A Campaign title: Lost and Found Yōkai Installation Client name: Olivia Miller, Emma Zeitlyn (Marketing Team) Client name: William Newton (Young V&A Curator) Creative Agency: AMV BBDO CCO: Nicholas Hulley and Nadja Lossgott Creative Director: Nicholas Hulley and Nadja Lossgott Creative Team: Anzhela Hayrabedyan and Luca Grosso Agency Planning Team: Margaux Revol Agency Account Team: Suad Abdinasir and Nick Andrew Agency Producers: Alexis Sun and Kirstie Johnstone Media Agency: Anything is Possible Sound Installation Artist: Yuri Suzuki & Very Very Far Away Ltd Photographer: Emily Stein, Wyatt Clarke & Jones Yōkai 48 sheet : IKUKO Iwamoto, Annie Frost Nicholson, Dame Zandra Rhodes, Clara Chu Yōkai 6 sheet : Murugiah Yōkai 6 sheet : Clara Chu Retouching : Stanleys Post OOH Production : Locate Production\\\"\"}},\"links\":{\"self\":\"v1/embed-blocks/222834\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/222834/relationships/x-media\",\"related\":\"v1/embed-blocks/222834/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/C9joiAENLN3/\"}},\"xMedia\":\"~project~project~attributes~blocks~1~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~1~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"text-blocks\",\"id\":\"4563719\",\"attributes\":{\"text\":\"Young V&A and AMV BBDO collaborate to unveil major creative installation, Lost and Found Yōkai. The creative collaboration aims to drive visitors to the museum by inviting artists and designers to breathe new life into the forgotten umbrellas of London.\\n\\nInspired by Young V&A’s current exhibition, Japan: Myths to Manga, which runs until September, Young V&A has teamed up with AMV BBDO to bring to life its first major creative installation Lost and Found Yōkai.\\n\\nShot by the incredible Emily Stein @emilysteinphotographer \\n\\nClient: Victoria & Albert Museum\\nBrand: Young V&A\\nCampaign title: Lost and Found Yōkai Installation\\nClient name: Olivia Miller, Emma Zeitlyn (Marketing Team)\\nClient name: William Newton (Young V&A Curator)\\nCreative Agency: AMV BBDO\\nCCO: Nicholas Hulley and Nadja Lossgott\\nCreative Director: Nicholas Hulley and Nadja Lossgott\\nCreative Team: Anzhela Hayrabedyan and Luca Grosso\\nAgency Planning Team: Margaux Revol\\nAgency Account Team: Suad Abdinasir and Nick Andrew\\nAgency Producers: Alexis Sun and Kirstie Johnstone\\nMedia Agency: Anything is Possible\\nSound Installation Artist: Yuri Suzuki & Very Very Far Away Ltd\\nPhotographer: Emily Stein, Wyatt Clarke & Jones\\nYōkai 48 sheet : IKUKO Iwamoto, Annie Frost Nicholson, Dame Zandra Rhodes, Clara Chu Yōkai 6 sheet : Murugiah\\nYōkai 6 sheet : Clara Chu\\nRetouching : Stanleys Post\\nOOH Production : Locate Production\",\"reactDraftJson\":\"{\\\"blocks\\\":[{\\\"key\\\":\\\"4mtfr\\\",\\\"text\\\":\\\"Young V&A and AMV BBDO collaborate to unveil major creative installation, Lost and Found Yōkai. The creative collaboration aims to drive visitors to the museum by inviting artists and designers to breathe new life into the forgotten umbrellas of London.\\\\n\\\\nInspired by Young V&A’s current exhibition, Japan: Myths to Manga, which runs until September, Young V&A has teamed up with AMV BBDO to bring to life its first major creative installation Lost and Found Yōkai.\\\\n\\\\nShot by the incredible Emily Stein @emilysteinphotographer \\\\n\\\\nClient: Victoria & Albert Museum\\\\nBrand: Young V&A\\\\nCampaign title: Lost and Found Yōkai Installation\\\\nClient name: Olivia Miller, Emma Zeitlyn (Marketing Team)\\\\nClient name: William Newton (Young V&A Curator)\\\\nCreative Agency: AMV BBDO\\\\nCCO: Nicholas Hulley and Nadja Lossgott\\\\nCreative Director: Nicholas Hulley and Nadja Lossgott\\\\nCreative Team: Anzhela Hayrabedyan and Luca Grosso\\\\nAgency Planning Team: Margaux Revol\\\\nAgency Account Team: Suad Abdinasir and Nick Andrew\\\\nAgency Producers: Alexis Sun and Kirstie Johnstone\\\\nMedia Agency: Anything is Possible\\\\nSound Installation Artist: Yuri Suzuki & Very Very Far Away Ltd\\\\nPhotographer: Emily Stein, Wyatt Clarke & Jones\\\\nYōkai 48 sheet : IKUKO Iwamoto, Annie Frost Nicholson, Dame Zandra Rhodes, Clara Chu Yōkai 6 sheet : Murugiah\\\\nYōkai 6 sheet : Clara Chu\\\\nRetouching : Stanleys Post\\\\nOOH Production : Locate Production\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[],\\\"entityRanges\\\":[{\\\"offset\\\":501,\\\"length\\\":23,\\\"key\\\":0}],\\\"data\\\":{}}],\\\"entityMap\\\":{\\\"0\\\":{\\\"type\\\":\\\"LINK\\\",\\\"mutability\\\":\\\"MUTABLE\\\",\\\"data\\\":{\\\"href\\\":\\\"https://www.instagram.com/emilysteinphotographer/\\\",\\\"url\\\":\\\"https://www.instagram.com/emilysteinphotographer/\\\"}}}}\",\"multiColumn\":false,\"createdAt\":1721340647,\"updatedAt\":1721340647,\"deletedAt\":null,\"html\":null},\"links\":{\"self\":\"v1/text-blocks/4563719\"},\"properties\":\"~project~project~attributes~blocks~2~attributes\",\"title\":\"undefined undefined\"}]},\"links\":{\"self\":\"v1/projects/1105084\"},\"relationships\":{\"author\":\"~project~project~attributes~author\",\"features\":\"~project~project~attributes~features\",\"image\":\"~project~project~attributes~image\",\"industries\":\"~project~project~attributes~industries\",\"invites\":{\"links\":{\"self\":\"v1/projects/1105084/relationships/invites\",\"related\":\"v1/projects/1105084/invites\"},\"data\":null},\"owner-page\":{\"links\":{\"self\":\"v1/projects/1105084/relationships/owner-page\",\"related\":\"v1/projects/1105084/owner-page\"},\"data\":{\"type\":\"pages\",\"id\":\"71235\"}},\"owner-user\":{\"links\":{\"self\":\"v1/projects/1105084/relationships/owner-user\",\"related\":\"v1/projects/1105084/owner-user\"},\"data\":null},\"owner-roles\":{\"links\":{\"self\":\"v1/projects/1105084/relationships/owner-roles\",\"related\":\"v1/projects/1105084/owner-roles\"},\"data\":[]},\"page-collaborators\":{\"links\":{\"self\":\"v1/projects/1105084/relationships/page-collaborators\",\"related\":\"v1/projects/1105084/page-collaborators\"},\"data\":[{\"type\":\"pages\",\"id\":\"585552\"}]},\"skills\":\"~project~project~attributes~skills\",\"tags\":\"~project~project~attributes~tags\",\"user-collaborators-summary\":{\"links\":{\"self\":\"v1/projects/1105084/relationships/user-collaborators-summary\",\"related\":\"v1/projects/1105084/user-collaborators-summary\"},\"data\":[{\"type\":\"users\",\"id\":\"652111\"}]},\"side-hustle-skill\":{\"links\":{\"self\":\"v1/projects/1105084/relationships/side-hustle-skill\",\"related\":\"v1/projects/1105084/side-hustle-skill\"},\"data\":null},\"desired-collaborator-professions\":{\"links\":{\"self\":\"v1/projects/1105084/relationships/desired-collaborator-professions\",\"related\":\"v1/projects/1105084/desired-collaborator-professions\"},\"data\":[]},\"x-likes\":{\"links\":{\"self\":\"v1/projects/1105084/relationships/x-likes\",\"related\":\"v1/projects/1105084/x-likes\"},\"data\":null},\"x-in-lists\":{\"links\":{\"self\":\"v1/projects/1105084/relationships/x-in-lists\",\"related\":\"v1/projects/1105084/x-in-lists\"},\"data\":null},\"ownerPage\":\"~project~project~attributes~ownerPage\",\"ownerRoles\":\"~project~project~attributes~ownerRoles\",\"pageCollaborators\":\"~project~project~attributes~pageCollaborators\",\"userCollaboratorsSummary\":\"~project~project~attributes~userCollaboratorsSummary\",\"desiredCollaboratorProfessions\":\"~project~project~attributes~desiredCollaboratorProfessions\"},\"properties\":\"~project~project~attributes\",\"title\":\"Emily Stein shoots for Young V&A\"},\"projectsFromPage\":[],\"usersForSkills\":[]},\"projectEditor\":{\"collaborators\":{\"data\":[],\"loading\":false,\"meta\":{\"count\":0,\"current\":0,\"total\":1}},\"project\":null},\"questions\":{\"connectionsQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"curatedQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"error\":false,\"errorCode\":null,\"isLoading\":false,\"isModalVisible\":false,\"isSaving\":false,\"latestQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"modalQuestion\":null,\"myQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"myReplies\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"popularQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"question\":null,\"questionsByProfessions\":[],\"recommendedQuestions\":[],\"suggestedUsers\":[],\"suggestedUsersCount\":0},\"ribbons\":{\"entities\":{},\"results\":{}},\"search\":{\"enableJobsForYouFallback\":null,\"jobsTiles\":[],\"loading\":false,\"pagination\":{\"count\":0,\"current\":0,\"total\":0},\"questions\":{\"connections\":[],\"latest\":[],\"popular\":[],\"professions\":[]},\"results\":[]},\"sitemaps\":{\"eventPartners\":{\"data\":null,\"navigation\":null,\"pagination\":{\"count\":0,\"current\":0,\"total\":0}},\"jobs\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"pages\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"projects\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"questions\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"users\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"}},\"statusBar\":{\"message\":null,\"negative\":false,\"overtop\":false},\"subscriptions\":{\"action\":null,\"cart\":[],\"credits\":[],\"creditsCount\":0,\"fiveJobsPack\":null,\"proPlan\":null,\"singleJobPack\":null,\"threeJobsPack\":null},\"user\":{\"connections\":{\"connections\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}}}}}"; window.__APOLLO_STATE__ = "{\"ROOT_QUERY\":{\"__typename\":\"Query\",\"userHasExperiencedGraphTimeout\":false}}";