Emli Bendixen - Don’t Panic x Health Equals

“CURRENTLY, WHERE YOU’RE BORN IN THE UK CAN CUT YOUR LIFE SHORT BY UP TO 16 YEARS BECAUSE OF FACTORS LIKE INCOME, HOUSING AND AIR QUALITY. AND EVIDENCE SHOWS THAT THESE HEALTH INEQUALITIES ARE GETTING WORSE. ‘MAKE HEALTH EQUAL’ IS CALLING ON THE NEXT GOVERNMENT TO FIX THE STARK HEALTH INEQUALITIES THAT ARE CUTTING THOUSANDS OF LIVES SHORT ACROSS THE UK EVERY YEAR. TO SHINE A SPOTLIGHT ON THE ISSUE, DON’T PANIC WORKED WITH HEALTH EQUALS TO CREATE ‘BRITAIN’S YOUNGEST PROTEST’. DON’T PANIC AND RENOWNED PHOTOGRAPHER EMLI BENDIXEN, TRAVELLED THE COUNTRY TO PHOTOGRAPH 50 BABIES IN 50 HOMES – A SNAPSHOT OF THE COUNTRY AND A TIME CAPSULE OF OUR NEWEST GENERATION.” CREDITS BRAND: HEALTH EQUALS CAMPAIGN: MAKE HEALTH EQUAL BRAND: HEALTH EQUALS CEO: JO BIBBY CHIEF CAMPAIGNS OFFICER: PAUL MCDONALD CHIEF CAMPAIGNS OFFICER: KATHLEEN SMIT SENIOR COMMS MANAGER: NICOLE WELSH SENIOR STRATEGY & IMPACT MANAGER: MARTINA KANE COMMS & CAMPAIGN MANAGER: TOM CHAPMAN ENGAGEMENT & PROGRAMME MANAGER: SARAH LAWSON MEDIA MANAGER: TARA MACPHERSON AGENCY: DON’T PANIC / @DONTPANICLDN FOUNDER: JOE WADE STRATEGY & ENGAGEMENT PARTNER: ELLIE MOORE CREATIVE PARTNER: RICK DODDS CREATIVES: GEORGIA STEPHENSON, ZARA BENNETT, KATIE RICHARDSON, BEN HOWELL SENIOR ARTWORKER: PAUL HOWARD DESIGNER: THIAGO VALENTI CLIENT PARTNER: JANE MARSHALL SENIOR ACCOUNT MANAGER: RHEIA CHAND SENIOR PROJECT MANAGER: ROSIE JOHNSTONE EXECUTIVE PRODUCER: JENNIFER CLARE HOULIHAN PRODUCERS: MAX BADGER & CHLOE SHAW STILLS PHOTOGRAPHER: EMLI BENDIXEN PHOTOGRAPHY ASSISTANTS: ROBIN BERNSTEIN & STEPHEN AMBROSE AGENT: FRANCES LEAHY – WYATT-CLARKE & JONES RETOUCHER: KIM JAKOBSEN-TO PRODUCTION: LOCATE PRODUCTIONS PRODUCERS: MATILDA DENNY & ANGUS LIGHT STYLIST: ALICE TIMMS CASTING: BONNIE & BETTY

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