E2 - Basic Principles (video)
Basic Principles was created using footage of Milton Friedman, an advocate for global, free market capitalism.
‘People who don’t speak the same language, practice different religion, who might hate one-another if they ever met.’
In the original video, Friedman attempts to sell capitalism and the market as a collective effort -The products you buy are created in different places across the globe. I wanted to use their video as a chance to highlight a commonality amongst exploited people. And to show how protest can be used as a unifying effort of achieving goals and making a powerful political statement.