Empowering Women in Construction
Aggregate Industries partnered with Unite to produce and showcase their dedication to gender equality and highlight the achievements of their female employees.
Introduction
Aggregate is a leading construction company that stands out in a traditionally male-dominated industry. They are committed to fostering diversity and inclusivity, particularly by empowering and celebrating the women within their organisation.
Brief
Aggregate sought to showcase their dedication to gender equality and highlight the achievements of their female employees. They aimed to create compelling visual content that would inspire other women to consider careers in construction and other areas of the organisation and demonstrate Aggregate's progressive workplace culture.
Solution
We developed comprehensive and meaningful video content that put Aggregate's female employees in the spotlight. Through a series of engaging interviews and on-site footage, we captured the stories of women thriving in different roles within Aggregate. The resulting content not only celebrated Aggregate's commitment to diversity but also served as robust recruitment and marketing tools, positioning the company as an employer that is passionate to steer away from the stigma of a male-dominated industry.
Services
Our collaboration with Aggregate has encompassed a wide range of production services, including:
- Videography
- Drone production across multiple construction sites
- Event production
- Internal communication videos
- Product launch features
- Employee testimonials
- Pride Week celebration (Video Production
- Health and Safety campaign videos
- And much more.
