Ena Karo natural soaps and toiletries.

Ena Karo, located in Tinos, Greece, is a small workshop that produces natural soaps and toiletries. The brand follows ethical production practices and has an environmentally conscious mindset. Ena Karo has been expanding and so have its goals and needs. We repositioned the brand, adjusting for its eco-friendly mindset, growing production and future export plans. The brand’s logo has grown to become recognizable and loved so we did not want to take this element away. The characteristic cycladic architecture is an inspiration for the brand’s owner, with the logo directly referring to Tinos’ traditional bird houses. We went after a visual balance between the organic natural look of the ingredients and a sense of order through careful arrangement and distinct shapes. The idea was to highlight our clients’ philosophy and maintain the connection between the finished product and the raw materials through geometric illustrations where the carefully selected ingredients seem molded into the soap’s shape. We kept the color palette neutral with grainy and textured rendering completing the minimal design with lots of white space -another fundamental element of the cycladic architecture. We used the LCA methodology to assess the environmental impact of the product over its entire life-cycle and design packaging that would allow us to be proud of our ecological footprint. We researched different solutions and went through the deficiencies of the previous packaging. We came up with monomaterial choices—all thoroughly checked in terms of production, use and afterlife— and just the right amount of packaging to protect the product while reducing waste and transport energy. Our final choices for this particular case are foldable boxes that require no glue and are made of FSC, PEFC and Nordic Ecolabel certified paper together with quality aluminium containers with easily removed labels. For the boxes’ inside we created a typographic composition that encourages customers to reuse the containers or recycle them properly.