Encouraging sustainable development and values with Spanish influencers - Ecomar Project
As a project manager in an influencer marketing agency, I had the opportunity to meet new types of clients and encouraging new kinds of sectors, such as one that is very dear to my heart: sustainability and environment protection. I met the Ecomar Foundation back in 2018 and together, we plan a bunch of actions to arise awareness towards Sea protection. In this project, I'd like to take you through the time I sent 4 influencers to clean the Spanish beaches in order to spread awareness to their community.
In November 2018, Ecomar organized a coast cleaning day. I gathered 4 influencers to participate (actually getting their hands dirty cleaning for the good cause) and to share the day on their social networks to educate their community on sustainable behaviors and values.
For this campaign, I worked with 2 top influencers (over 100K followers) and 2 micro influencers (below 20K followers).
Most of the campaign took place via Instagram Stories, with graphics contents, pictures of the damages we cause to the sea and most of all discussions on how to protect the sea and actions that anyone can easily make. Each influencer also posted a normal post. You can find some of the stories in Sabrina Reboll's highlight RECICLA right here : https://www.instagram.com/stories/highlights/17881289716287139/
At the end of the day, both the Foundation and I were pretty impressed by the results of the campaign. The influencers loved being part of an activist campaign that do good to our Earth, but above all, the communities reacted in the best way possible. As a matter of fact, 1520 persons visited the web in one day whereas they usually get about 200 visits a week, and a huge part of them got in touch to participate in following cleaning actions.
With our 4 influencers, we reached over 310K persons through Instagram with a quite high engagement rate of 4,6% on the posts. Even though this campaign is not the one that got me the most impressive reach - the bigger the influencer the bigger the reach - but it was the most significant one to me and also the most impressive in terms of impressions and reactions for a campaign with NO budget.
