End Laptop Poverty_

  • Tom Austin
  • Rosanna Highton
  • Myron Darlington
  • Paul Calway

A child is more than twice as likely to achieve the equivalent of 5 A*-C GCSEs if they have access to a laptop at home. Currently, there are an estimated 1.78 million children across the UK without access to a laptop or other device, yet there are there are about 40 million unused devices out there waiting to restart lives. End Laptop Poverty is dedicated to raising awareness of the digital divide, campaigning for donations of unused laptops and supporting local charities distributing laptops to young people in need. This is increasingly important since life and school has moved online over the last year.

Using the iconic blue of computer error screens as our inspiration, we aim highlight the technical difficulties that are being experienced by so many children across the UK right now. Vibrant orange accents allow the brand to feel urgent but keep a sense of optimism, and hand drawn illustrations and stickers bring a humanity to the cold world of tech.