Energy Renaissance
A graphic design campaign that promoting science and technology to deal with the climate change issue.
ABOUT THIS PROJECT
The concept of promoting science and technology to help our climate came from my research of environmental movements across time. Traceback the history, the traditional environmental movement begins in the 1960s known as greenism, saw humanity as an obstacle to the natural environment. They held an ill perspective towards Industrial progress, which actually saves millions from many environmental disasters. I disagree with their views and argue that for society, it is essential to publicize a positive and sustainable attitude rather than the harmful and short-sighted one. A great example in recent years will be ecomodernism movement, which was led by scientists Jesse Ausubel, Stewart Brand, and Andrew Balmford. They believe that "the tradeoff that pits human well-being against environmental damage can be renegotiated by technology” (Pinker, 2018, p. 124). I would argue that this view offers a feasible solution to climate change, and more research will be carried out around this topic.
In the book Enlightenment Now written by Steven Pinker, his response to climate change is "to figure out how to get the most energy with the least emission of greenhouse gases." Inspired by his approach, I came up with a campaign called ''Energy Renaissance'', help to achieve decarbonization through ditching fossil fuels for green energy and nuclear technology.