Project Overview
Context & Brief
Banjo Robinson is a PenPal service for children between the ages of 5 to 8, where children write and receive letters from Banjo, a globetrotting cat that visits different locations around the world and writes his discoveries.
Since the company was founded in 2017, Banjo Robinson has updated their website constantly for a while but has hit many obstacles with their User Experience (UX). Me and my team have worked closely with Kate Boyle, the co-founder and CEO of the company and her team to design a 2.0 version of the website on mobile first, with a streamlined UX and updating their branding to a new look and feel. Our key requirements for this process is to increase website conversion rate (currently 1.5%).
My role
The team consisted of Sam Smith, Preyesh Chauhan, Massimo Giraldo and myself.
Having read through the brief, we decided to allocate roles on the basis of our strengths and what areas within the UX process we wanted to improve on. The roles and responsibilities I took on during this project were:
Key deliverables
The required deliverables for this project were:
Research insights & findings concerning competitors, user types and behaviour
Personas and scenarios
Experience map/User journeys
Information Architecture
Design & usability recommendations for improvement
User flows and screen flows
Product Sketches and wireframes
High-fidelity mock-up
Prototype of designs
A final presentation to the client
Results
The new design of the mobile website now:
engages users to fill out their child’s information via ‘Cat-Chat’ to personalise letter
has made the service easier to understand via onboarding process in the beginning
requires users to pay for the product first before personalising their child’s letter
allows users to see sample letter once personalisation has been completed
gives users feedback on how far they progress via ‘Paw-gress bar’ in checkout