England Heritage Shirt - Launch Campaign

Summer 2021: As part of my Spread Salaam (Peace) lifestyle brand, I created a launch campaign for my 'England Heritage' football shirt, which was a remake of the England Football crest. I refreshed the badge by changing all of the flowers into colours of the flag of immigrants that make England the rich cultural melting pot that it is today. Two videos were made for the campaign and I am currently planning the next one which will come out later this year. To support the launch of the shirt, I showcased creatives from different backgrounds and asked him to share what England meant to them. The videos were posted on Instagram and were positively received. Everybody who was featured in the video were tagged along with the flags of their heritage. The shirt is available at www.spreadsalaam.co.uk and a % of all profits from sales go to charity. Shirt Design / Promo Video Direction and Editing: @amrshah.design x @spread.salaam Creative Featured: Yaku @yakubu.__ Beats Production: @kwesibeats Contributors: @__etun__ @illwurld @ph.adb @404.iis0 @_calio575 @jaganss @diovny @oscar_finnie @amirthebarber @andykpg1 @davidconsidine

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