English With Paulina

Paulina Wasiak is an English language tutor with an entrepreneurial spirit and vision, a substantial social media following and an international client base. We started working together a couple of years ago, when she first asked me to design a series of learning resources that would make her stand out from her competition. The theme of these was life in Britain, and involved photoshoots at different locations, such as a fish and chips shop or a pub. Simultaneously, I have helped to develop her brand with logo design, providing her with a colour palette that reflects her personality, design consultancy in relation to her website, and corporate style portrait photography. The most important aspect of all work done for Paulina is finding the right balance between playfulness and professionalism within all channels of visual communication.