A visual campaign for the Bristol Royal Mail Postal Workers to highlight their recent and forthcoming strike action. The campaign came out of a researched need for continuity and consistence in the visual identity of the workers. This included all aspects of the strike from physical items to be used by the workers to the screen based design elements needed to create awareness.
During the research stage of this project the phrase ‘enough is enough’ became apparent from the interviews I took. This and the need for an impactful and personable ‘worker’s first’ identity gave birth to ‘enough’. The visual aspects to the identity are in keeping with the powerful and important emotion that the strike action has.
