Enter
Time out wanted to create a unique set of city guides that reflect its past non-conformist history. The first guide would be ‘Unconventional Travel Destinations ’, dedicated to fact-fanatics and curious people who love to travel without experiencing things with the masses.
My concept: My idea for the new magazine was that it needed to not appear boring and dull, that it had to inspire and captivate travellers who love off beat destinations and had to be something atypical, mysterious and different from previous Time out guides.
The final result: I chose the word ‘Enter’ as a title for the magazine, because it is a welcoming word and would serve to enlighten new customers to the company’s product. The layout, the typeface and the images are mysterious and unusual. For the spread I used colossal size of text to emphasise the Transiberian Trail and for the image I used an odd, blurred and mysterious picture to stimulate and detached completely from the current concept of Time out.
@shillington