Entertainment One - Queen & Slim MASSIVE Preview Screenings

We delivered 25 national preview screenings and a stunning mural of one of the most essential pieces of cinema we’ve seen in quite a while. With the support of the BFI & The National Lottery we created MASSIVE to give young audiences a new way of watching the most hyped British films of the year in the cinema with their friends. Collaborating with MASSIVE, we created a large scale mixed media mural in the heart of Shoreditch on Ebor Street. The iconic location was live for 2 weeks and used as a backdrop for a photo call with Queen & Slim stars – Jodie Turner-Smith and Daniel Kaluuya. Screenings were held in: Bristol / London / Nottingham / Edinburgh / Leeds /Manchester / Brighton / Reading / Glasgow / Liverpool / Falmouth / Birmingham / Cardiff / Newcastle / Sheffield / Portsmouth / Plymouth / Swansea / Belfast / Norwich / Bolton / Hull / Aberdeen. Impact - 600k+ footfall over a 2 week period – based on nearest traffic counts and nearest station entry/exit figures. - 1.3m reach generated through Instagram, Whatsapp, email, and a promotional partnership with EE. - 4,300 tickets claimed. - The event was rated 4.7 out of 5 by attendees.