Equi's Ice Cream - Packaging Design and Campaign Creation

qui’s has produced exquisitely irresistible ice cream, made with fresh Scottish milk and double cream, for more than 100 years. I was appointed to support the launch of a new reduced calorie ice cream range to increase the brand’s appeal to health conscious consumers who want all the pleasure of a fabulous ice cream - and none of the guilt. The project included the design of a distinctive new sub-brand, product packaging and multi-channel marketing campaign assets. The flagship product in the new range, Vanilla ‘98, subsequently won the Gold Medal for Best Ice Cream at the Royal Highland Show and a coveted star at the Great Taste Awards. Value proposition development Brand design with illustration and iconography Packaging design Photography art direction and styling Equi’s Ice Cream is available at: Morrison's, Co-op and Asda