EQUITATION | hermès

Hermès asked me to animate some of their equitation products for their Instagram feed. I was send pack-shots of the products and given carte-blanche to create. Needless to say working with these products and that kind of freedom was hugely enjoyable I aimed for a tactile, handmade feel to compliment the craftsmanship that is at the core of Hermès and created the entire set-design (including the products) out of paper. All animation was done in-camera using stop-motion technique Out of the three animations the one featuring the horse turned out to be most popular gathering over 370.000 views