For Erdem’s first retail destination, the London-based designer approached Wednesday to create an e-commerce experience that would engage the brand’s global audience.
From the bold prints to the rich textiles Wednesday’s creative ambition was to celebrate the skilled craftsmanship at the heart of the brand. Celebrating the interplay of contrasts that appear throughout Erdem’s collections, Wednesday applied a clean and minimalist aesthetic inviting users to seamlessly discover the product.
Wednesday designed the site user experience, set the Art Direction and developed the visual language and HTML. The result is an immersive, fresh and informative digital platform that will allow users to shop and discover Erdem’s visionary designs, for the first time.
Find out more about the project: