ERGO Art and Dance collective is a new fluid/ hybrid collective of artists, dancers, performers and musicians in Athens Greece. As a member of Ergo I was tasked to create a brand identity that would showcase the flexibility and hybridity of the collective and its members. As the world has started to shift its view towards the art scene in Greece and its myriad of social/political situations, it was important for us to create a strong, striking brand which would stand out in an international context while still retaining a signature Athenian style.