Error 404
Brief: Select a target audience and create a piece of communication design that captures the content in a relatable way. My response: To raise awareness of the challenges and issues facing today’s generation with their mental health, as a result of social media interaction.
The computer message ‘Error 404’ was the inspiration behind this project. The title of this campaign is Social Media Error 404. The title reflects that information is missing, and that when you look at social media you are not seeing the whole picture of someone’s life, but only what they want you to see.
The colour blue reflects both a calming nature and a common identifying colour of social media. The typography and visual nature of this campaign not only reflects a computer glitch but also the repetitive cycle of spiralling mental health.
Project Tags
Companies
D&AD New Blood
- Events
