Writing entertainment content from how-to tips to long-form features in order to maximise traffic and interaction through a range of websites. These include lifestyle and top-tip content for Lifehacklane.com, celebrity news and gossip for thecelebritylane.com, viral picture galleries and content for omglane.com, travel and culture content thetravellane.com, arts and history content for the historic lane.com and sports and entertainment content for worldsportlane.com . Using a wordpress based CMS to upload and monitor files, I am also tasked with sourcing appropriate imagery and thumbnails and monitoring interaction with individual articles via outbrain. (All articles written in the American vernacular).