We worked with Evening Standard and The Independent Online to build out a content partnership across both titles with my clients objectives in mind. Old Mout are on a mission to save the endangered Kiwi Bird and asked me to help them 'Save The Kiwi'.
We had print and digital articles, video, OOH, competition mechanics and digital display advertising across both ESI and Indy. This was all with the ambition in mind to drive people to sign up and pledge to Save The Kiwi.