Esporão – A Fresh Perspective Campaign
Assobio's grapes grow from high-altitude slopes in the middle of the Douro Valley. Whilst the Douro Valley is world-renowned for its wine making and its distinctive landscape, Assobio's vines, unlike others, grow in vertical lines instead of horizontal.
Their unique setting gives Assobio its distinctive fresh taste. For this campaign we visually interpreted Assobios 'unique perspective' of high altitude, vertical vines.
The campaign was used across OOH, print, online and social media. It forms part of a wider brand positioning and strategy which we developed with Esporão called, 'Slow Forward'.