The magazine, called Eunoia (meaning ‘beautiful thinking’), is for those people who realise that the best things in life are often hard to find. It covers all aspects of inner city life; art, music, design, photography, films, fashion, skateboarding, street art, cafes, shops, emerging artists and generally creative people making their way through Sydney. As a whole, Eunoia will also address local and international issues, environmental issues, as well as human and animal rights issues when they occur.