I created a new identity for this Montreal-based independent store offering 100% local products. Evelyne meticulously selects each product according to her fundamental criteria; quality, durability, design, ethical and local fabrication. Evelyne’s grandma, also named Evelyne, used to buy high quality, unique, locally made products. The store represents this era and brings together under one roof, local and ethical designers. The new brand is sophisticated, a reminder of the past while remaining accessible and fun. Labels, bags and other items have been printed on recycled paper.