Event Manager

Colvin wanted to try new ways of connecting with their clients offline while attracting new customers through Pop-Up experiences. I transformed a special venue into a garden wonderland, filled with plants, flowers, beautiful vases and pots. Over the course of three days, visitors arrived in a steady stream, eager to discover Colvin in-person. Workshops and plant coaching by experts were also offered, allowing people to create their own floral arrangements and learn more about plants. Almost no one left empty-handed. The venue was filled with people laughing, exchanging gardening tips, comparing bouquets, waiting patiently to enter or to pay for their purchases, sharing together, or scrambling to get a seat at one of the workshops. Many were already huge fans of Colvin and wanted to experience the plants and flowers firsthand. Many others were enjoying their first contact with the brand, in an incredible setting, filled with the scent of green freshness.