CLIENT: UBC Recreation
PROBLEM: Create a lightweight, mobile, and aesthetically versatile place-maker for the largest intramurals event in North America.
MY ROLE: Solo Freelance Project; saw project through from conception, to design and construction.
SOLUTION: Hand cut plywood letters, measuring 4’x6’, inspired by the surrounding BC landscape and executed in the existing brand palette. These letters are designed to be portable, freestanding, and weather resistant. You can find them highlighted in UBC REC’s promotional material and event photography
