Every Tank Does Some Good

The very first time that I got to collaborate with a truly amazing 3D designer to bring my idea to life...and the best thing was the clients bought it! It wasn't easy, but it is definitely one of my most proud work so far. 
THE BRIEF Inver is an Independent Irish supplier of fuel & energy. They want a brand ad to communicate with the costumers that “Every tank does some good: for your car, for your pocket, for your community". The community is the important bit as every time you make a purchase at an Inver station, they make a donation to three educational initiatives to inspire the children in the community.
THE IDEA An animated little world that shows that Inver really integrated into the community and visually illustrated that “Every tank does some good” with typography. The colour choices is very on brand and the whole piece also subtly shows the brand everywhere.
Art Direction and Concept by me.
3D Illustrator: Nuria Madrid

Team Credits

Mickey Shu-Ting Chan

  • Message
  • Art director, Creative, Graphic designer , Illustrator

Project Tags

  • 3d
  • illustration
  • print
  • poster
  • outdoor
  • ad

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Mickey Shu-Ting Chan
Art director, Creative, Graphic designer , Illustrator