#EverydayMadame Instagram Campaign for House of Spring

I created a time-limited, content-led brand awareness campaign using the hashtag #EverydayMadame. The #EverydayMadame campaign seeked to celebrate women who exhibit confidence, tenacity and style in their every day lives and professions. #EverydayMadame IS the Everyday Woman, a woman who makes an impact every day - through her work, her community and the purchases she makes. This social media campaign was activated via 5 separate parts: 1. Valentines Day / Galentines Day 2. Made With Love – This content was designed to tell the brands story 3. Influencer interviews / Women-centric style content for the House of Spring blog/site 4. International Women’s Day 5. A Competition Campaign objective was brand awareness with a goal to hit 10k. We did!