Exhibition Display 'Welcome to Business'    

Increasing face-to-face engagement and conversations with our clients. ISSUE The UK Construction Show is a yearly Birmingham NEC event with over 650 exhibitors covering every facet of the construction industry from BIM to materials, flooring to roofing and much more. Face-to-face marketing is one of the most powerful and successful marketing tools and exhibiting is one of the only platforms which allows businesses to interact with prospective customers in person.      INSIGHT Exhibition stands draw customers in and allow two-way communications between brands and stand visitors. It was vital that we engaged with potential customers as much as possible with synergy, engagement and conversation, ensuring that they remembered our brand after the interaction was over. With a well-planned strategy, our trade show was an opportunity to extensively expand our company’s customer base and strengthen relationships with our existing customers. IDEA The aim was to raise our profiles and increase brand awareness. Simple and charming with a purpose, the concept was to create interactions that would generate curiosity and conversation. For our exhibit display, we developed high impact, eye catching designs that encouraged active engagement with visitors, our products and our brand.  IMPACT The exhibition was a great success, recording a vital number of interaction and potential leads. Our presence at the exhibit strengthened our position as both a business focused hotel and as the leading UK budget hotel brand with their finger on the pulse.