Brief outline of the concept from my marketing report and what the space will promote : This Exhibition Stand that will Promote Fenty’s 21 Release collection. The idea focuses on creating everyday adaptive wear, which is stylish, sleek, and youthful and for people who have physical disabilities or struggle with putting on normal attire. Fenty will partner with” The International Disability Alliance” to create a campaign generating a positive impact, supporting people’s needs but also promote the notation of fashion as a form of self-expression having no limitations. Simultaneously it will deliberate empowerment to individuals to feel they do not have to be defined by others, embracing every part that makes them beautiful.