EXIGENT

Before Exigent Capital is a boutique investment manager with everything going for it: a world class team, stellar track record, and a clientele to die for. Yet they struggled to explain what makes them different, and to convince high net worth prospects to invest with them. The Aha! moment Interviews with clients revealed that what made Exigent exceptional is their ability to find unique investment opportunities. We discovered that this was driven by an insatiable curiosity that led them to look for potential in places where no-one else is looking. Using this insight, we created a new strategy around exploration and discovery, expressed through the slogan ‘Opportunity lies beyond’. illustrations: tatiana trikoz