Using natural light and coloured panels, we reimagined the link bridge between our airport hotel and London Heathrow T4 creating a fully immersive walkway for our guests.
Issue
Premier Inn Heathrow T4 can only be accessed via a featureless, airport walkway. We wanted to change that with a low-cost, high-impact solution to provide our guests with a positive and memorable end-to-end experience.
Insight
Part of Premier Inn’s bigger purpose is to facilitate great experiences. We’ve also pledged to reduce our carbon footprint and be as environmentally friendly as possible. With this in mind, we wanted to bring something uplifting to our new space by drawing on the scientific principles of the effect of light on mood.
Idea
What would happen if we reimagined the walkway as an environmentally-friendly, welcoming experience? To find out, we filtered natural light through 34 pairs of coloured propylene panels. Utilising our brand palette, warm colours soothe guests on their way to the hotel, while cooler colours energise them as they approach the airport. A harmonious, weather-responsive spectrum of light now illuminates the space, providing a truly immersive experience.
Impact
Overwhelmingly, our guests have been telling us how much they love the Link Bridge Experience. From relaxing and calm to helpful and inviting, the reactions to our light-filled installation have been incredible.