Experiential 'The Big Six'

Insight Motor shows are public exhibitions of current automobile models, debuts, concept cars, or out-of-production classics. It is attended by automotive industry representatives, dealers, auto journalists and car enthusiasts. The six most prestigious motor shows, sometimes called the 'The Big Six' are held in Detroit, Frankfurt, Geneva, New Delhi, Paris and Tokyo. Idea A team of designers and engineers created interactive displays and installations across these shows. My role was to communicate latest innovations for a range of clients including BMW, Ford, Mercedes, Nissan, Opel and Vauxhall. Impact The company became 'Engage Works' – a world leading interconnected experiences group and I worked on the "Big Six" for 6 years consecutively.