Explaining the Green New Deal
We created a digital campaign to explain the Green New Deal and how it could support a Green Recovery.
Amid growing calls for a Green Recovery, we created a digital campaign explaining the Green New Deal - an idea to radically change the way our economy works in order to save the planet while creating a fairer and more equal society. You can view the full campaign on Twitter and Instagram - or watch the explainer video below.
The campaign was a way for us to help raise awareness and educate people about a concept and cause that all of us at Bundle feel extremely passionate about. We hoped that summarising the concept in simple and effective bite-sized chunks would encourage people to do their own research and to find out more.
We did a lot of research - reading countless news articles, books and documentaries about FDR's New Deal and the Great Depression. We distilled everything we learnt into a series of key messages that explained the key pillars of what the Green New Deal could involve.
We then brought these key messages to life through a series of illustrations, short looping videos and the two-minute animated video above.
To make it easier for people to find out more, we also created a microsite that explained the Green New Deal in more detail and acted as a signpost to articles and research that we found particularly useful - as well as organisations and charities that support the Green New Deal.
The result is a campaign that we're all hugely proud of - and that we hope helps to raise awareness of the Green New Deal and the importance of a Green Recovery. If you haven't already, we'd love you to support the campaign and find out more about a GND (you can view the full campaign on Twitter or Instagram).
We'd love to share all of the artwork, images and videos we created for this campaign with anyone who would find them useful. We also provide pro-bono communications and training support for a range of well-intentioned initiatives. Contact info@bundletraining.com to find out how we can help.
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