Explore Canada

An awareness campaign for animal cruelty that occurs globally under the guise of culture or tradition. A Chip shop entry for the category ‘Charity’. The concept was based around a PETA’s vintage travel poster to communicate how outdated these traditions are and challenge countries that openly condone such needless cruelty, seal clubbing in Canada for example. The copy on the posters would allude to attractions that tourists may actually be interested in, whilst relating to the violent actions being shown in the posters.