EyeWearThese - Rebrand & E-commerce

EyeWearThese is an online eyewear retailer who was looking for a complete rebrand. This included the creation of a new name, identity and branding, and e-commerce website. For me, the idea for the logo was a no-brainer – taking the concept of an eye test and creating a memorable mark. On loading the website or webpage, the content began out of focus and then adjusted into focus once the page had loaded. Little details like this might be subconscious but contribute to the overall experience.