EYM002 - Need4Mead with Matty Bovan, Dexter Lander and Lucy Alex Mac
Independent fashion and photography publication, Enlarge Your Memories, has announced a collaboration with British fashion designer Matty Bovan - a magazine book that to Bovan, is a "very personal project."
For the collaboration, Bovan was given "total control of art direction, casting, locations, and collaborators" - "a platform to share (his) whole vision." According to the designer, NEED4MEAD served as the "perfect dreamscape" that allowed him to bring together talented creatives Lucy Alex Mac, Dexter Lander and Mancunian artist, Rory Mullen. In addition, Bovan himself can be seen photographed in the publication.
Founder and editor of Enlarge Your Memories, Jamie Allan Shaw, formed the magazine after being disillusioned by the corporate, money-first nature of larger magazines. He wanted to create a publication that would give creatives the freedom they coveted, without the limitations of compromise. About this particular issue Shaw gushed, "NEED4MEAD is exactly why I started EYM. I couldn't have asked for a more personable bunch and loved every minute of the bready northern gorge and glam."
Love Magazine - June 27th 2018