'F L O W' - NIKE Concept Commerical

'F L O W' is a Nike concept commercial my team and I created. The model is David Atoyebi (J'adore models). My partner Tobee Oyeleye and I shot, co-directed and co-edited the project. We set out to create a visual experience that took the audience on the journey of a regular young black male living in his neighbourhood. We begin by watching him use dance as a form of self-expression and then swiftly carries on with his day by going to the chicken shop, running from the police because he is afraid of them and then going back home. We edited the video to have square and portrait dimensions on Instagram. This was done because we felt like it was the best format for a commercial type campaign. The video was received extremely well and got over 50k views on Twitter.