Facebook Reactions

We worked with Facebook’s creative team The Factory to make a launch video for the release of one of its biggest and most exciting new features: Reactions. The feature enables Facebook users to react to posts with a set of emojis for Love, Haha, Wow, Sad and Angry, as well as the original Like option. This huge project involved close collaboration with the lovely people at The Factory over a period of three months.
Our brief was to make an animated promotional film to capture the attention of Facebook's vast audience, and demonstrate clearly how the new Reactions feature can be used—with a few laughs thrown in for good measure.


  • Facebook


    • Publishing


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