In an increasingly competitive Scottish market, Fairmont St Andrews has become the premier choice for leisure and incentive guests. Drawing on St Andrews’ world-renowned golf heritage and the hotel’s £10m refurbishment to attract UK and US inbound travellers.
Targeting media for reviews, features and competitions as well as focussing on the luxury interiors, spa and food and beverage through championing regional produce. We launched a partnership with the hotel’s sister property, The Savoy Hotel, to promote The Savoy Afternoon Tea.