Fairtrade - Engaging the world with a mission

  • Paul Block
For over 20 years, Fairtrade has been transforming the way trade works. Today, over 1.2 million farmers benefit from selling their crops on Fairtrade terms and the brand has become a global name for economic and social justice. But the hard work isn’t done. As the world moves online, there are more ways than ever for Fairtrade to achieve its mission and build the brand. Fairtrade asked us to help make this happen with a new UK website; one that would help it engage the world – then change it for the better.