A little careers video for Daylesford... I would say this is a nice example of adding a more cinematic spin to a traditional "talking head" video. As long as the content is concise and the b-roll is relevant and engaging you can easily create something that anyone might stick around to watch, not just those who are already invested in the subject. Shot on Blackmagic in half a day, turned around within 48hrs for quick release onto socials.