Fancy This is a film wedding photography business capturing intimate, non-traditional weddings and elopements. Fancy This worked with a brand strategist before coming to us, so we used the existing strategy to create a design brief focused on the energy, bright colors, and non-traditional settings that characterize the Fancy This portfolio. We paired and elegant yet personality driven logotype with a colorful abstract paper cutting inspired motif to balance the elevated medium of film with the vibrance and warmth of Nikki's personality and work.