Farah Menswear - The Centenary

In the year of the brand’s centenary, Farah Menswear present their SS20 collection alongside a capsule collection in collaboration with YMC and a series of classic re-issued pieces that have punctuated the last 100 years. The event consisted of an entirely original score, archive footage, live poetry and commentary from the likes of John Cooper Clark and YMC’s founder, Fraser Moss. Working in collaboration with the design team and live engineers, all the bespoke music and video content was performed live to the runway show and presentation. Music Composition / Co-ordination- Felix Morgan Design / Concept - Chris O’Brien & James Pearce-Roberts